Guts Gallery supports underrepresented voices and champions the newest generation of artists and collectors.
Acting as a platform and support system emerging artists are often denied, Guts works to challenge and revise traditional art business models that leave artists and staff undervalued and underpaid. In doing so, it facilitates genuine relationships between artists and collectors, connecting artists who reflect their lived experiences in their work with individuals eager to support them in that expression. In an art world scared to speak out about inequality for fear of jeopardizing their own positions, Guts Gallery refuses to be silenced.
Guts Gallery applies adaptive business practices to position itself at the forefront of the art world’s next generation. Foregoing the burdensome overhead that accompanies a permanent location, Guts operates on a nomadic basis, leveraging communal trust and initiative to exhibit in technologically innovative ways, providing larger sales percentages to artists and living wages to staff. Guts looks to flip traditional power dynamics between gallery and artists, promoting safe spaces, constructive dialogue, and collective shouldering.
The Founder & Director
On paper, the art world held no place for Director and Founder Ellie Pennick. Not coming from an arts background, while growing up queer and working-class in the often-forgotten North of England, Pennick’s art dreams could have been lost when she was unable to pursue her MA Sculpture at London’s Royal College of Art due to an inability to afford tuition.
However, experiencing the massive hurdles facing non-traditional voices and determined to be a force for change, Ellie began Guts as a means of ensuring that her peers were treated with the fairness she saw granted to so few in the art world. After learning from innovative, technology-driven business models, Pennick has developed Guts into a leader of the next generation, helping artists to demand the respect – and ownership – they deserve.