"Guts Supports Underrepresented Artists & Champions the Newest Generation of Artists & Collectors".
The traditional art business model reflects socio-political austerity. A system that disproportionately benefits people who do not experience racial oppression, gender or class discriminations. Acting as a platform and support system emerging artists are often denied, Guts works to challenge and revise this model, that leaves artists and staff undervalued and underpaid.
In doing so, Guts exhibits established artists alongside emerging artists and facilitates genuine relationships between artists and collectors. Connecting artists who reflect their lived experiences in their work with those who are eager to support them.
Guts applies adaptive business practices to position itself at the forefront of the art world’s next generation of contemporary voices. It forgoes the burdensome overhead that accompanies a permanent location. Guts operates on a nomadic basis, leveraging communal trust and initiative to exhibit in technologically innovative ways, providing larger sales percentages to artists and living wages to staff.
Guts flips the traditional power dynamics between gallerist and artist, creating safe spaces, accessibility, constructive dialogue and collective shouldering. In an art world scared to speak out about inequality for fear of jeopardizing their positions, Guts Gallery refuses to be silenced.
The Founder & Director
"I flip the traditional power dynamics between gallerist and artist, creating safe spaces, accessibility, constructive dialogue and collective shouldering".
Director and Founder of Guts Gallery, Ellie Pennick is one of the youngest gallerists navigating the art world today. As a working-class, queer Northerner with no art background, Pennick's footing in the art world came through her frustrations at the politics of the arts education system, and lack of opportunities available.
After receiving a place at a renowned institution in London, but unable to accept her place due to her financial status, Pennick began to question the wider, social austerity within the arts. Pennick launched Guts to generate a fair art-business model "worth far more importance to me than a piece of paper with a Masters grade on it", and to champion emerging artists, helping artists to demand respect - and ownership - they deserve.