Empowering Underrepresented Voices and Championing the Next Generation of Artists and Collectors



    The traditional art business model reflects socio-political austerity. A system that disproportionately benefits people who do not experience racial oppression, ableism, gender, and class discriminations (to name a few). Acting as a platform and support system artists are often denied, Guts works to challenge and revise this model; that leaves artists and staff undervalued and underpaid. In doing so, Guts exhibits artists at different stages of their career and facilitates genuine relationships between artists and collectors. Connecting artists who reflect their lived experiences in their work with those who are eager to support them.


    Guts applies adaptive business practices to position itself at the forefront of the art world’s next generation of contemporary voices. It forgoes the burdensome overhead that accompanies a permanent location. Guts operates on a nomadic basis, leveraging communal trust and initiative to exhibit in technologically innovative ways, providing larger sales percentages to artists and living wages to staff. Guts flips the traditional power dynamics between gallerist and artist, creating safe spaces, accessibility, constructive dialogue and collective shouldering. In an art world scared to speak out about inequality for fear of jeopardizing their positions, Guts Gallery refuses to be silenced.

  • Championing Artists not Representing

    Championing Artists not Representing

    Guts Gallery was founded to ensure that those from underrepresented backgrounds could have their own voices heard, instead of being spoken for by those already in power. With that in mind, Guts refuses to “represent” its artists; we have no intention of “speaking for (somebody)”, especially when our own backgrounds don’t give us insight into their personal experiences, and they have powerful, clear voices to speak for themselves.

    Instead, Guts “champions” its artists, providing a safe space for opportunity, advice, and support through “vigorous support and defence of their cause.” When trying to be a force for change, we must all ask ourselves, do you want to uphold traditional views or models, or join in with change? We are firm believers that artists should be at the center of the art world, not gallerists, and this is a first step in changing that status quo.



    This adaptive code of conduct is to protect the artists we work with as well as staff and visitors within the Guts Gallery space; online and offline. It has been created by Guts Gallery and the artists themselves to create a safe space that no other art gallery has implemented before.


    • Guts has a zero tolerance policy for racism, homophobia, transphobia, sexism, classism, abilism, ageism and any form of discrimination or harassment
    • Guts flips the traditional power dynamics between gallerist and artist
    • Guts will create safe spaces, accessibility, constructive dialogue and collective shouldering for established and emerging artists
    • Guts staff will be paid above minimum wage
    • Guts staff can wear whatever they want to work
    • Guts will challenge the inequalities within the art industry
    • Guts artists commissions will be above the 50% industry standard
    • Guts will ensure artists feel no pressure to 'succeed'
    • Guts will check in with our privilege constantly
    • Guts will protect artists and staff members from burnout
    • Guts will facilitate personal and professional advice and support
    • Guts will be honest regarding contracts, sales, percentages
    • Guts will support artists with external collaborations or opportunities
    • Guts will assist artists in finding studios, acquiring materials and general career advice
    • Guts will provide a platform for artists to showcase their work in solo and group exhibitions
    • Guts Gallery will refuse to be silenced and is determined to be a much-needed change in the art industry
  • What others are saying


    "Guts Gallery has a very special programme and remit. It’s safe to say it is helping to change the dynamic of the London art scene. Disruptive in the best possible way, Ellie and the excellent artists she platforms shouldn’t have to wait a lifetime for the spotlight they deserve. So instead they are finding inventive and creative ways to take their share of the stage. Guts Gallery is making waves with compelling work, a big heart and surely inspiring others to make small steps toward a fairer, more inclusive and accountable art world." 

    - Kate Bryan, Head of Collections at Soho House


    "I am a private collector in Florida, USA. My experience with the Guts Gallery has been extremely positive. Their communication is prompt and clear, the artwork is securely packed for shipment, and the turnaround time from purchase to delivery is always surprisingly short. They are top shelf."  

    - Private Collector, 7 purchases through Guts Gallery


    "Ellie has an amazing eye, and Guts’ work to empower artists and conversations that radically overhaul the mainstream makes it a unique and necessary player in the ecosystem." 

    - Collector and Artist, 6 purchases through Guts Gallery