On September 23, a sale of work by emerging artists, titled Suggested Followers: How the Algorithm is Always Right, will go live on Sotheby’s Buy Now digital platform. Curated by Helphenstein, the artists represented were pulled directly from @jerrygogosian’s Instagram network. The concept is a commentary on the ways social media algorithms influence taste, as well as a testament to the combined power of a follower base made up of gallerists, curators, collectors and museum staffers.