Art markets find high-tech ways to reach buyers

Melanie Gerlis, Financial Times, 27 Mar 2020

"At the other end of the commercial scale is Guts Gallery, run by the 23-year-old artist Ellie Pennick. She is posting work by 31 of today’s minority artists on Instagram from March 26 (@guts_gallery). The participants will vote for their favourite three and the most popular artist will get a real-life gallery show, 'when all this ends', Pennick says. Works, including by the comedian-turned-artist Noel Fielding, are also available to buy (price range £300-£15,000, until April 16). The name of her exhibition sums it up for many just now: When Shit Hits the Fan."

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